Many people would argue that one of the reasons that DivX failed is not because of the ridiculous ... licensing? ... of it, but, rather, the fact that, when DivX came out, right at the beginning of DVD marketing, DVDs mostly interested people who were already big into home theater, and DivX releases almost never, if not absolutely never, had any sort of extras on them, and 95% of them were pan-and-scan. Most of the people who are now renting DVDs and not purchasing any of them, which is to say, the people DivX wanted to market to, hadn't even heard of DVDs until after DivX had already failed. Which is funny, considering that Blockbuster, who has now, at least in my area, drastically reduced the number of VHS movies that they carry, owned a large percentage stake in DivX.