My wife’s #1 criteria for anything she buys (clothing, cell phone, car, house) is that it must be “cute”.

I bought a Nex II player for my girlfriend Katie last year for some sort of occasion so she could use it when she goes running. I gave it to her and showed her all the cool features..."look Hon, you can change the equalizer settings, set up playlists, and it even can take a 1Gb Microdrive!" "That's nice Matt, thanks" "Oh, Katie, it also comes with 9 different faceplate things that you can change when you want, I guess"

"WOW! Cool!"

And she actually does change the faceplate thing all the time to suit her outfit or mood. Unbelievable.