My girlfriend's mom has gotten taken by a scam. Her mom doesn't understand enough to explain it fully, but here's what my girlfriend knows:

The offer is from a VOIP company called i-Fortuity.
They charge a fee (you're meant to consider it an "investment") and help you set up a website using some info of theirs. There seems to be the option for you to personalize it or not.

Somehow the website you have set up is either providing service or sales from the company to their customers doing some kind of search. If you've paid a premium fee, your site is supposed to be among the ten first hits returned to the customers.
You aren't required to make calls or do any selling, but you are required to do a bit of maintenance on the website.
Supposedly, the money you get from these customers clicking on your site is eventually enough for you to live on.

My girlfriend can't figure out the purpose of these sites-- extra hosting, VOIP servers, or what-- because this is about as much info as she can get out of her mother; sometimes it sounds as if you are actually providing VOIP service somehow; other times it sounds as if you are running a site that actually makes sales; other times it sounds like it's an ad site. There doesn't seem to be any info about this at all on i-Fortuity's own site.

She wants to know... well first, obviously, it's a scam, but what, if anything, are these individual sites actually doing? She's never heard of any kind of setup like this, so she isn't even sure what to google for (she's tried searching phrases like internet hosting, VOIP hosting, etc.)

Has anyone ever heard of this kind of setup?