This post by Rob indicates that it is definantly a car mp3 player of some sort, [note that sonicblue will release "an array" of car mp3 solutions] and unless I'm misreading this, it does not at all sound like this new product will work in conjunction with the empeg.

[ johnmcd3 - funding for my empeg purchace: 80% complete ]
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1998 BMW ///M3 30 GB Mk2a, Tuner, and 10 GB backup