From my observations, most people in the UK have either a full-height fridge-freezer with a freezer in the lower half, or a under-counter fridge and a separate freezer elsewhere.

I've just moved from an apartment which had an small under-counter fridge with a freezer compartment, and it was just about usable for one person. Mainly the freezer capacity was too small, eg. a bag of frozen chips would take up a third of the space!

edit: On the overall question of pricing - the brand reminds me of the Kirby vacuum cleaners. A quality product, perhaps not worth even half the retail price to most people (but lots are willing to pay what they want), but can be bought as-new cheap enough.