LAS VEGAS, Calif.--(BUSINESS WIRE)--Oct. 24, 2001--

Following a reassessment of its technology and its primary business focus, SONICgreen has decided to change its plans in the consumer electronics market. SONICgreen feels that the consumer electronics market, being dominated by high volume production companies, will always be a difficult one to break into with leading edge products in the quantities that make such developments economically viable. Therefore, it has decided to discontinue it's entire like of products including the popular Rio-line of MP3 players.

Said James Riomula, SONICgreen VP of worldwide sales, "Many of our products occupied the same marketspace as those of leading consumer electronics companies such as Sony, Pioneer, and Toshiba. Take the new RioVolt SP250 player for instance. We may have built the most advanced portable CD player ever, but what chance did we have against the Sony's of the world when it comes to walkman-style portables? We even tried enhancing our position in the marketplace by prominantly displaying the famous Nike symbol on selected products, but even that was simply not enough."

SONICgreen Incorporated designs, develops and markets products for the digital media, consumer electronics, Internet applicance and home networking markets.