We were either reviewed or featured in every high end auto and ICE magazine we could think of, UK and USA. Reviews were mostly good. We also went to shows and events such as CES, IASCA Finals, Spring Bring Nationals and IFA.

Ah. See, I think that might be the whole deal. I never read auto and ICE magazines. I've never been to an IASCA event or a CES.

If the ads and reviews had been in computer-related magazines in addition car-audio related magazines, I would have seen them. You've said it yourself: Geek toy. Perhaps its true appeal has always been mostly to PC owners who want to take their PC's music collection into the car. That's all I ever wanted to do, was to have the same kind of massive storage available on my PC in my car.

Agreed that non-PC-people could definitely make good use of the player, but its initial "wow" factor has the greatest impact on those who've already got massive MP3 databases in their PC.