In my house we put up the Christmas decorations the day after thankgiving and if anything is bought that day by me it's online.

I don't participate in "protests" such as this, but I'm sure my wife will like the idea since it means there will be less people shoppping that day making it easier to find a parking space. I hope 62% of Americans do participate that WOULD be nice. If it gets real popular I may even venture out to the malls the day after thanksgiving (I hate crowds)