Ever heard the saying 'the exception that proves the rule'? I agree, the Rio Radio or whatever they are calling it looks cool, but if I didn't know it's background from this BBS I would have assumed it was probably a cheesy little mp3 player with 16Megs of flash that happened to have a tuner included. It is not that I wouldn't buy a product from S3 because of their name as much as I never would have looked to them for a high end car stereo because I associate them with cheap video cards and mp3 players that only hold 45 minutes worth of music. I certainly hope that you guys will change that stereotype.

I do see your point though about people not buying from empeg bacause they don't know the brand and that is a shame.

-Mike