You know, I must admit I could be wrong about my impressions as well. But I remember clearly having friends in High School driving full size trucks (I also remember wondering why they needed such a big vehicle). I also remember as early as junior high where kids would have the "FORD! CHEVY! FORD! CHEVY! (dodge)" arguments; of course that doesn't mean people were actually driving them. I've always joked that in order to live in Texas you were required to join one of the Ford, Chevy, or Dodge fan clubs (because no one in their right mind would drive a full size Toyota truck).