So sad. I always admired Rio for their efforts with the PMP300 and keeping in step with the MP3 player market for decent amount of time.

Hm, firesale anyone??

How nice would it be if SigmaTel gave a little nod toward the Rio brand name some time in the future. Releasing a player "The SigmaTel R10" or something. (I know, the wouldn't use their own brand name, but you see what I mean).