Personally, I think you need to raise the price. Most who are willing to pay $16 will be willing to pay $26.95. If you have a 25% decrease in sales, you'll have a 15% increase in profit and a 25% decrease in support emails.

One small visual detail I noticed: On the purchase page, all of your links are orange and then turn blue when you mouseover it. The Buy Now text doesn't turn blue. I see you're using an image for it though.