Its most dissapointing when i read geeky magazines to find a rave review on the Neo 35 or some other relatively pants car mp3 player.
Obviusly i dont know the full story of the lack of marketing at SB, but i guess they figured if people want an empeg, they will buy one, rather than we want people to want one. Bastards.

I, like most people on this board, take it as an ego boost: When my friends go "whats that" and i explain what it is and how mainstream it will be, they are in awe. But now general people who havnt used it properly before will just think its [censored].
I think most people on this board take the discontinuing of the empeg/riocar slightly personaly..