Err, yes, it was our own personal dream machine

We did see the possibilities for a more consumerised unit though - less hackable, but it still brings most of the joys of empeg ownership to the wider public. Problem is, to start with a model that has general market appeal takes pots of money - to get the industrial design right, to get the price down, to get distribution, etc.

So we did what we could - we made a great product that we knew would only really sell to the people who understood the freedom it gave them enough to overlook the industrial design/pricing issues.

Hugo