Ah, but VMWare server and ESXi are both thin virtualization layers.
ESXi is. VMware Server isn't. You install VMware Server the same way you'd install VMware Workstation. The main difference is that Server is designed to run everything in the background as a daemon/service.
The ethernet upgrade option is lovely, once you have working ethernet on the device. But if you've got a brand new disk, you've essentially got to go for the Windows option. But now Mark has posted his instructions, what I can do is:
There is already an official tool to use. Use upgclient from
emptool. The advantage of Mark's utility is that it is significantly quicker.