It's real touchy. I don't know the particulars of that establishment, but one of my friends here worked for quite some time at a company where she built websites for customers. It was basically a pyramid scheme. Her boyfriend went to a company dinner one time and asked the salesmen "So... what exactly do you sell?"
"We sell opportunities for you to sell opportunities."

That's right. They sold the ability to you to sell to somebody else the same ability. They had these very simple webpages created that basically had a phone number and an email and a professional look to it and a call center behind the number. That was about it. The dudes that ran the place were printing money.

They did eventually get raided by the FBI and shut down, but no money was ever returned/refunded.