Wow, that's pretty incredible! I guess I can understand that reasoning. It makes sense. Didn't they do a study that found only 20% of people playing a game will ever see the ending? I wonder what the opposite is. What percentage will only see the beginning? If there's a demo, that latter percentage will probably be covered enough.

BTW, I found it really annoying that the video was produced in a way that cut the camera away from his line chart just before revealing what the top two lines were. I know charts can be boring, but it reduces the impact he's intending...