The problem is that the majority of people don't "get it"

This has been my experience too. You can't make people understand how good this thing is unless you let them play around with it a bit. I know, I've tried on the Neo forum. Everybody over there says : sure, we know it's good and all, but the Neo does exactly the same thing? (playing mp3's?)
Of course there is no comparing, but I know of no way to put in words how I feel about this product. It's hard, because I must admit, even I, who am a hardcore music-nut, had to convince myself to make the purchase. But the very first day I played around with it I knew I made a good purchase. (something I've never been sure of with the Neo)

Now most of you know from my posts that my Empeg experience hasn't been excatly trouble-free, but still I believe this is one of the best purchases I ever made. Even with the problems I had, I still ordered a backup unit!

The next thing is they have to LOVE music, as its not for someone with 20 CD's in their own collection, and you need to drive a lot of miles to appreciate the investment.

One out of two isn't that bad either. I LOVE music, but I don't drive that many miles. No more than 100 /week. Not a problem : whenever the empeg is not in my car, it's playing at home, or at a friends home.

My Empeg played more in the first week (at home) than my Neo did in the three months that I owned it.