They will find (and have) other ways to make revenue. They have to change with the times. For example: Product placement. This happens SO much. Sometimes, entire episodes or scenes in a movie are writen just to showcase a product. Or naming sport events after product. I don't like either of these approaches because I think it interferes with the creative process and "vision" of writers (however I think the sitcom "Friends" has less to lose than David Lynch would) but I think more of this is going to happen. How about banner ads during shows! yuck! Sounds silly, but it already happens in a certain way!