I've only watched the first few episodes but I'll probably continue with it. It's a little bit too much of a soap opera for me, and I'm not crazy about the writing, but the performances are decent. The casting choice for Snow White seems a little off to me, at least in her Fairy Tale form with her big hair. I like it, though. It's cute.

I will say that the main thing I dislike about Once Upon a Time is that it seems to eliminate the possibility of turning Fables (the comic series) into a TV show, which I think could have really worked. They have the exact same one-sentence pitch: "fairy tale characters are banished to a new world: ours!"

I think the Fables premise is a little more interesting, but Once Upon a Time has the advantage of not being as insular. That's because with Fables there is no analog for the audience like Jennifer Morrison's character, where a normal person like us is introduced to this community. In Fables there's barely any interaction with our world at all, which is a little odd.

Anyway, that's my take