Well, you know, stupid pop-culture things often have a greater impact on the great unwashed than one might hope. It's often been cited that SNL's skits casting Gerald Ford as a bumbling, physically inept idiot had a significant effect on the outcome of the 1976 elections. Taco Bell is probably more pervasive than SNL was at the time, and I wouldn't be surprised if it had an effect on the election, and I doubt the Schwarzenegger campaign is funding it. Well, at least not above the table.